The Importance of Color in Design...

The Importance of Color in your Designs… 

One of the most important, but often overlooked elements of design for both print media and the web. Psychologists have done numerous studies on marketing and what customers and clients remember about a company, website, catalog etc that they have viewed. Over 60% of the panel stated the colors.  This alone tells you the impact good color in design can make.

•   When choosing colors, choose a palette that you love! This is the “mood” that you are going to set for yourself and your company. Certain colors set certain moods, if a color palette makes you happy, excited, motivated then chances are it will show to your customers and give them that same overall perception of your company.  So use colors that will inspire, trust and recognition with your brand and identity.
• Choose colors that meld well together, having a nice contrast so that you have a balance among your print and web presence. An easy way to do this if find pictures, objects etc. that look good. Your eye can tell a lot, use them!
• Choose colors that really enhance your product or service. If you are selling auto parts… using pinks, purples and all those colors considered in the “girly” spectrum probably don’t fit. Not to say that there are not women customers, but they would never expect to see those colors with your product line.

So where do you start when looking at color? For clients, I ask them to just search the web for images, photos and other websites that inspire them or have appeal. I also use design-seeds.com. I LOVE this site, they have 100’s of collections of pallets that are designed for use wherever you want color and they truly have everything that you can imagine. Of course, if you already have a logo, or set color in mind, you can use this as well and any good designer will assist in finding colors that will create a wonderful pallet for your needs.

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Happy Friday!! ~A