Website Content.... Yes... It's Important!

Website Content... Yes... It's Important!

Variety is key to getting noticed on the web. Good and interesting content is crucial for your success in marketing with your website. The right content procures the right audience!

So how do you do this? I'm not going to lie and say it's simple or quick. Creating good content means knowing your niche, and being able to engage your potential and current customers with great information. 

A few ways to do this:

1. News Articles- Many marketers add news content right on their website. Linking to appropriate industry news will create more traffic to your site to customers that are looking for information that you post.

2. Blogging- Companies that blog more than 15 times per month see 5 times more traffic than those who don't. So get blogging! 

3. Newsletters- Keep your company fresh in the minds of your subscribers and send out a newsletter a time or two a month. Include any new products or services, specials and promotions or just interesting articles that will engage your customers. Remember though, irrelevant and repetitive information are top reasons people unsubscribe to newsletters.So keep your content new and exciting. 

4.  Infographics- Readers find these very enjoyable. And they are 30x more likely to read the content vs. typical text type information. 

5. Case Studies- Provide the proof that you are the top in your industry! 

6. Tweets- Twitter is a great way to spread the message. Companies with 21-100 followers generate 107% more traffic than those with less. 

7. Facebook Posts- Companies that have 1,000+ likes on their company Facebook page see a traffic increase of 185%! One of the easiest and most effective ways to market to a large percent of the population. 

So if you are looking to drive more traffic to your site, it is an imperative move to create great content throughout a few different mediums! 

Happy Tuesday all! ~A

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Is it Time for a Website Redesign?

Similar to a housing remodel, it is time to consider a website redesign when your visitors don’t want to stay long, the look is no longer fresh, and you just aren’t getting anything out of it anymore. Often, your website is the first look into your company for a prospective customer, but you have much less time to capture their attention online than you would if they were walking into your physical location. With millions of results to attract shoppers and clients, if they do not see exactly what they are looking for within a few seconds, then you risk their departure to the next site.

So is it time for you to redesign? Ask yourself these 8 questions:

1. Has it been longer than 2 years since your site has been updated?
2. Is your site available to tablets and mobile devices?
3.Is your content up to date?
4. Do you share content with social networks?
5. Is your site effective in your opinion?
6. Are you ranking where you want to be on search engines?
7. Does your site compete with your competitors?
8. Is your site easy to navigate?

If you answered no to any or all of these questions, it's time to look at a site redesign.  Staying up to date with current trends, content, usability, and engaging your customers within your site can make a world of difference in the leads that are generated from your site! Which is the ultimate goal... right? 

Happy Monday all! ~A